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"They say, 'My teenager isn't driving a BMW; she has to drive a Ford Focus,' " he said.
It will be shown on its own dedicated site, and DBG has already lined up Sprint and Ford to be sponsors (the main character will drive a Ford Fiesta and carry around a Sprint HTC EVO phone).
Millennials may use Netflix to raise a middle finger to Big Cable conglomerates; a hipster may drive a Ford pickup truck to protest a market saturated with foreign-made cars; a sales rep may carry a Fendi bag to show disdain for mass-produced purses made of faux leather.
They drive a Ford Explorer, a Kia and an old Cadillac, and they have $20,000 in retirement savings, including some stock in May Department Stores and Payless ShoeSource.
In another symbolic move, Mr. Mulally plans to drive a Ford Escape hybrid to Washington, where he and his GM and Chrysler counterparts are set to appear later this week.
Say you drive a Ford and you could be talking about a $15,000 Focus subcompact, a 10,000-pound F-350 SuperDuty or a Ford GT that goes 200 mph.
Similar(39)
Look, I drive a Ford Taurus".
"I drive a Ford Focus at the moment.
Not only does he drive a Ford Ranger EV pickup, he has compiled a long, green résumé as an environmental programs manager for the United States Postal Service on the West Coast.
You drive a Honda hybrid, Leo.
Surprisingly, he doesn't drive a Lotus.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com