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More than ever, educated young Chinese are watching, wearing, eating and drinking products marketed by the world's multinationals, aspiring to be, not necessarily Westernized, but modern.
For a growing number of scientists the question is this: if such a strong biologically active compound is found in soya, what is its effect on humans regularly eating or drinking products made from the bean?
Mr. Levi said he was expecting greater exposure in the private market, especially in light of the so-called locavore movement — eating and drinking products produced close to home — which is very popular in the Pacific Northwest.
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The Belgian government banned the sale of all Coca-Cola corporation drinks yesterday because a number of people fell ill after drinking the products.
Last June, Coke recorded its biggest product recall in company history after people in Belgium said they felt ill after drinking Coke products; the recall cost Coke $200 million and cost Coca-Cola Enterprises $103 million.
At least six children died and 300,000 were sickened by drinking tainted products, according to government statistics.
That said, like his peers, Mr. Page enjoys the nightly sight of 400 or so patrons drinking his products.
Belgium and France were the sites of last year's beverage contamination scare, when hundreds of people in those countries said they fell ill after drinking Coke products.
But, since McAfee's last E. coli recall, in 2006, when six children got sick after drinking his products, Organic Pastures has grown steadily.
The central bureaucracy that reacted so clumsily when children in Belgium said they felt sick after drinking Coke products last spring has been pruned to its bare essentials; Coke says it expects to be more responsive to political and social concerns.
The milk scandal erupted in September 2008, right after the Beijing Olympics, when parents discovered that children had been falling ill from drinking dairy products tainted with melamine, an industrial chemical.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com