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But the name they had coined for the drink, Snapple (an amalgam of "snappy" and "apple"), proved so evocative that it was soon adopted by the company as a whole.
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One July day, we sat by a fountain near Rockefeller Center drinking Snapples, hemmed in by lunch-hour sunbathers and tourists.
It moved into the beverage market through the acquisition of Stokley Van Camp, the maker of Gatorade sport drink, in 1983 and of Snapple, a bottler of iced teas and fruit drinks, in 1994.
A1 Huge Popsicle Wreaks Havoc Snapple, the soft-drink maker, tried to raise a 17 1/2- ton popsicle upright in Union Square, in an attempt to break a Guinness record for world's largest popsicle.
The highly publicized deal gives Snapple exclusive rights to sell drinks and snacks on city property.
Some states have instituted only partial bans that remove sodas from schools but not Snapple, Gatorade and other sugary drinks.
It was only later that, watching this bubble gum chewing, Snapple-drinking, metallic turquoise Rayban-wearing incarnation of Patricia Arquette, I was struck dumb.
Amid a nationwide boom in health consciousness, Snapple became perhaps the only ready-to-drink iced tea promoted as having natural ingredients and being made from real brewed tea.
In a related plan, the city would soon give Snapple exclusive rights to sell iced tea, water and chocolate drinks (the company makes Yoo-Hoo) on city property.
Snapple asks Snapple-drinkers to come up with ideas for new drinks.
Quaker changed distribution in 1994 and introduced a silly ad campaign that positioned Snapple as an alternative to big brands like Coke and Pepsi and turned off Snapple fans.
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CEO of Professional Science Editing for Scientists @ prosciediting.com