Sales doubled from 2003 to 2004, a bright spot amid dismal sales growth for the carbonated-soft-drinks segment as a whole.
The Soft Drinks segment offers chilled beverages through developing products in its core tea-based drinks and soft drinks, and lactic acid drink.
The Non-Alcoholic Beverage segment markets branded water, soda, ready-to-drink coffee, energy drink, green tea and fruit flavoured drinks.
SRHI items focusing on drinking a second alcoholic drink (30 problem segments) yielded more problems than for drinking alcohol (28), commuting (21), or snacking (19).
The Beverage Concentrates segment manufactures and sells carbonated soft drinks and other branded concentrates and syrup to third party bottlers primarily in the U.S. and Canada.
The Beverage Business segment manufactures and sells coffee and flavored water drinks.
Herb-infused drinks are the fastest-growing segment of the beverage business, according to Frost & Sullivan, a market research firm.
Coca-Cola is an equal opportunity marketer, but the segments that drink the most soda are those of lower income, less education, minority status, and male.
But the organic market is still dwarfed by the size of the overall food and drink sector – the largest manufacturing segment in the UK and now worth £92bn, according to the trade body, the Food and Drink Federation.
The deal both pushes Pepsi to the forefront of the noncarbonated drink business, the most dynamic segment of the soft-drink industry, and gives it control of such recognizable foods as Life cereal, Rice-A-Roni and Aunt Jemima pancake syrup.
