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In a group, people drink faster than alone, and the rhythm of the drinking is so deeply felt that they nearly always finish their rounds together, even if they're blind.
The loss of surfaces forced punters to hold onto drinks, which made them drink faster.
The theory is that closing pubs at 11pm encourages people to drink faster.
"So now that we have only five hours, are we supposed to drink faster?
Let's take an example of a piece of psychology research reported recently: the idea that people drink faster from curved glasses.
It also ensures that you finish the drink faster.
Similar(50)
(The offending phrase was: "Drink fast, live fast, sleep late and rip it up down empty streets").
It could lure customers who drink fast-food or grocery store coffee, or it could water down the Starbucks brand.
"You never do," the designer explained, "because at a cocktail party you can't drink fast enough".
"A problem with the way South Koreans drink is that they drink fast to get drunk fast," a foundation official, Chang Ki-hwun, said.
The move could result in an influx of customers who drink fast-food or grocery store coffee, but could it also water down the Starbucks brand?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com