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Bird says that in most of the food and drink categories they analyse, own-label outperforms well-known household brands.
He said Coke would also concentrate on its sparkling beverage business, push into other drink categories and continue to innovate.
First of all, we quantitatively analyzed the physical characteristics of 52 bottle silhouettes of seven soft drink categories: sports drinks, water, flavored water, sodas, fruit juices, malt drinks and tea.
"We would very much like to see other sugary food and drink categories in Tesco do something similar and, more importantly, for all the other retailers to also take on this challenge right away".
"I would continue to be disappointed that despite the considerable voluntary initiatives and the significant progress that our industry and the company have made, a punitive levy on a specific single category has been brought out where, in stark contrast to other food and drink categories, we have been reducing sugar content and have a strong [commitment] to do so".
The survey divides purchases into 256 food and drink categories.
Similar(45)
PepsiCo's goal is to reinvigorate its carbonated soft drink category with substantially increased marketing investments in Pepsi, Mountain Dew, and other products.
In June, NoChains debuted in New York City, with the app briefly hitting No. 50 in the iTunes store's food and drink category.
"We're not advocating drug use at all," he continued, but merely offering an innocuous beverage to anyone who feels a little stressed out — carbonated counterprogramming, as it were, to the firmly established "energy drink" category.
In yet another drink category, cold-pressed juices are hot in the US, with a market estimated at $100m£63.5m5m) a year; American juice and smoothie bars overall are reportedly bringing in $2bn in revenue.
Gatorade – a company that invented the sports drink category in the 1960s, and now a division of PepsiCo – was facing increasing competition, particularly by the lower-cost Powerade, a Coca-Cola product.
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