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It should draw the reader in, and make them want to find out more.
Axel is very concerned about making sure that the cutlines on photos and headlines draw the reader in".
They draw the reader in, like black holes, whose event-horizons are instant, but whose intensities are infinite and utterly absorbing.
Another critic wrote in The Sunday Telegraph that the book "has no core, no emotional thread to draw the reader in and make us care".
Others suggest the incident comes down to Johnson's haphazard writing style, apparently dashing off a Telegraph column without too much thought – "colourful" language or a surprising argument used to draw the reader in, before reaching a mundane conclusion.
He examines a difficult period of history through a series of intense personal relationships that draw the reader in to a world that seems ecstatic and doomed at the same time.
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The developing plot draws the reader in; set against a background of people smuggling and Islamist extremism, At Risk is undeniably pacy.
That problem will draw the readers in, especially if they struggle with it themselves.
One of the many important roles of a topic sentence is to draw the readers in.
In addition to drawing the reader in, you use these techniques to make a point.
Concentrate on drawing the reader in and keeping her in, by any means necessary".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com