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Reform would dramatically lower the price of food within the Union, driving some farmers out of business but saving consumers billions of euros.
It boiled down to "better modeling techniques". We had become so good at forecasting risks like defaults or interest-rate movements that bankers could dramatically lower the price of loans and still make safe money.
With low startup costs and powerful economies of scale, online courses dramatically lower the price of learning and widen access to it, by removing the need for students to be taught at set times or places.
Before jumping on the back of Gilead, it's worth noting that the company has cut prices for some patients, is heavily discounting Sovaldi in many countries ($900 for treatment in India), and has a 10-year patent protection window after which generics will dramatically lower the price.
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The successful extraction of natural gas from shale has dramatically lowered the price of energy.
And the people at Southwest Airlines asked a series of contrarian questions not only about dramatically lowering the price of flying but also about dramatically changing the airline industry's traditional business model.
New vendors such as SendGrid have helped bring on the deluge by dramatically lowering the price of sending volume email and democratizing access with simplified onboarding and easy developer APIs.
The introduction of generics has not dramatically lowered the price of EC; while generic drugs typically cost 80-85% less than their branded counterparts, this differential is only 14% for EC products.
"Peter Bains, senior vice-president for Glaxo, noted that the company had already dramatically lowered the prices of its drugs (3TC, AZT and Combivir) and voluntarily granted Aspen a licence in 2001.
That will dramatically lower the cost of producing hardware, and it offers all sorts of new pricing and business models on top of its service.
Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low prices.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com