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The downsides can be brand damaging.
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And the downside can be your life.
A big downside can be hygiene.
"When you get it wrong, to state the obvious, the downside can be enormous".
But the downside can be a paucity of compelling narrative and an unfocused approach to storytelling.
One downside can be political fragmentation, of the sort that Germany experienced during the Weimar Republic of the inter-war years.
This downside can be minimised, in terms of offsetting carbon imprints, by using the no-fees broker London & Country Mortgages, which will plant 50 trees in Africa for each mortgage taken out through them.
He lives on his own, "and I'm very happy doing so", but he says that the downside can be that he forgets to go to bed and can get into a way of life where the first meal of the day is at 5pm. "When you share with other people, the house goes to bed," he observes.
But not caring about the downside can be just as dangerous as caring too much about the upside.
Fortunately, much of the seasonal downside can be avoided along with all those elevated expectations.
The term for that is "joint and several responsibility," and the downside can be significant.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com