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"Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App," said Emily Bell, the director of digital content, Guardian News & Media.
It's well on its way to ride the trend: the company two weeks ago said it has broken the 1 billion app download barrier.
GetJar, which claims to be the the world's second largest mobile app store, says it has just broken the 1 billion app download barrier.
That's a pretty solid jump from the roughly 1 billion downloads per month the Google Play Store saw back in late April/early May when it crossed the 15 billion download barrier, and at this point there's no sign of that download momentum faltering any time soon.
So yes: it is hard to explain exactly what S-Town actually is, but also we can be pragmatic about it, too – we can say, for instance, that it is the first true blockbuster podcast; the one thing anyone I know talked about in April of 2017; the first audio series of its kind to break the 40 million+ download barrier.
1. Paid app sales – which create a barrier to download and only let developers earn money once.
That might be fine for the likes of Spotify but the heavy social nature of mflow suggests a download could be a barrier too high – although a mobile version is said to be in the works.
Without the barrier of a download + opening the app to try your product, you can prove value to the user immediately upon their first impression, as is with Google.
However 72% reported that there were barriers to their downloading and/or installing an add-in for Excel.
Plus users had to download the Java client, often a barrier to entry.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com