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Companies such as Massive and Double Fusion are already placing two-dimensional brand advertisements into games.
Double Fusion discovered this when it recently tried to introduce in-game advertising to Sony's Wipeout game.
And Jerusalem Ventures is backing half a dozen start-ups in California, including Double Fusion, which embeds ads in video games.
hiPSC-ECs were stably transduced with a double fusion construct encoded by the ubiquitin promoter, firefly luciferase for bioluminescence imaging and green fluorescence protein for fluorescent detection.
By combining the results from the single carrier insertions, we have expressed functional "double fusion" proteins containing cytochromeb562 domains inserted in two different loop positions.
Once, it was all about getting a logo in at the start or end of a game, but the latest technologies from specialist agencies like Massive and Double Fusion involve inserting billboards, videos and even 3D objects into virtual environments.
Similar(31)
The majority of printed GAS proteins were expressed as C-terminal His-tag fusions while 23 proteins where expressed as double fusions, with glutathione S-transferase (GST) at the N-terminal and with a His-tag at the C-terminal.
The difference between double fusions and multiple fusions is that the multiple fusions may need more cycles.
We have designed dual-color, double-fusion fluorescence in situ hybridization (D-FISH) probe sets to identify these translocations.
In vivo, BADSCs carrying double-fusion reporter gene (firefly luciferase and monomeric red fluorescent protein (fluc-mRFP)) were transplanted into infarcted rat hearts with or without chitosan hydrogel.
We designed a specific double-color double-fusion FISH assay to discriminate between this t(11 12)(p15 q13) and those producing NUP98-HOXC11 or NUP98-HOXC13 NUP98-HOXC13
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