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The achievements of the "dot-com" generation rest on the foundation built by our parents and our grandparents.
But as the dot-com generation experiences the first pangs of middle age, board games are back.
American Express, best known for its green and platinum cards, introduced a computer chip-embedded blue credit card for United States consumers last year, striving to give the 150-year-old company an updated image for the dot-com generation.
There was no Twitter to dismiss a comeback in 140 pithy characters; there were no bloggers eager to express the fashion views of the dot-com generation; and no virtual stores to compete with those bricks-and-mortar spaces created for Jil Sander by the architect Michael Gabellini.
Most radio advertising inventory in markets such as San Francisco on stations that would appeal to the dot-com generation are sold out.
The dot-com generation died not only because it had to pay boom-time prices for marketing and advertising, but also because it had to endure the miseries of adolescence in the glare of the public eye.
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They have taken Orwell's vision of a merciless, totalitarian society, monitored by the all-seeing, all-knowing Big Brother and spiked it with adrenaline to satisfy our surveillance-hungry 24/7 dot com generation.
To leverage these generations, first it is important to know the key events and characteristics that shape each group, from the Great Depression and World War II (Traditionalists), to television and suburban sprawl (Baby Bookers), to the fall of the Berlin Wall and the dot-com bust (Generation X), to September 11 and social media (Millennials).
PICK-ME-UPS Generation dot-com, still living well, has discovered breakfast at Mama's after a night's clubbing.
She turned eBay into a rousing first generation dot-com success, but her venture into politics last year proved a costly debacle.
The dot-com explosion confirmed for Generation X that the need for instant gratification could indeed be fulfilled in an instant.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com