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The company had already done advertising work for the authority, but Mr. Kay created "If You See Something, Say Something" before transit officials even asked.
"In the past, we've done advertising telling people to get the certification by saying, 'You'll be more qualified, you'll have a better career, you'll make more money,' " Mr. Bernstein said, an approach that is "logical for any credential".
His agency has done advertising aimed at Hispanics who live in communities like his own; on occasion, when they think it's appropriate, they'll do the work in English as well as Spanish.
The star of the science-fiction films "The Fifth Element" and "Resident Evil" (far left), she is still a supermodel and has done advertising campaigns for Christian Dior and Versace.
Dan Wenk, Interim President of the National Park Foundation, states, "the parks have never done advertising like this.
People are bombarded with information nonstop — poorly done advertising that turns people off, politicians attacking each other and not saying anything.
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But Google did: advertising.
Does advertising work?
As circulation declined, so did advertising.
Maria Blomgren does advertising and marketing for the business.
I do not do editorial and I never do advertising.
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