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Mobile technology can increase donations: Text giving really has been a huge success, and the massive rise of SMS payment systems in the developing world suggests it's not going away soon.
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In the United States, to make a $10 donation text JAPAN or QUAKE to 80888.
The Obama Campaign announced that it would begin accepting donations via text messages earlier this month, allowing supporters text "GIVE" to 62262 for those on Verizon, Sprint and T-Mobile, with AT&T planned for the "near future," according to a press release put out by the campaign.
Small donations via text message raised millions of dollars for Haitian earthquake victims.
A total of 595,000 people have made donations by text alone, Unicef UK said, with many more contributing online.
The social media sensation of ice bucket challenge generated the majority of its donations via text and raised more than $100m for the US's ALS Association and £7m for the UK's Motor Neurone Disease Association, but more than a third of charities are still unable to accept donations via text.
The telephone survey was conducted Sept. 19 – Oct. 13 with 1,003 adults who made donations via text message to Haiti earthquake relief that were routed through the servers of mGive.
Using a model that had proved successful in Europe after the Indian Ocean tsunami of 2004, programs were initiated abroad whereby mobile phone users could make donations via text messages.
As an example, he pointed to the flood of donations via text message that followed the earthquake in Haiti last January: "We saw what people were willing to do".
The Phillips Collection in Washington on Thursday announced a campaign to solicit $5 and $10 donations via text message to raise money for repairs to its building, above, after a fire on Sept. 2. No artwork was damaged, but the museum's offices were harmed.
McHattie added: "Enabling donations via text and online can draw in younger donors who might not have given to charity before, as our research shows that 64% of 25-34-year-olds 25-34-year-olds 25-34-year-olds 25-34-year-oldsregularly for m-commerce over the coming years.
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