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If you don't programme every show believing that it could change the face of theatre – if you go, 'Oh they'll need a comedy or something' – it fails".
"When we go to talk to TV people and talk about the teenage male demographic, they're like 'We don't programme for them, because we don't know where they went!' And I'm like 'we know where they went: I can show you exactly where they are, because they're watching our content online!'" says Burns.
It can't dissipate unless and until you attack with it (this is important as it'll dissipate soon if you don't programme it).
Similar(57)
"We don't tend to programme on the grounds of gender," he argues.
Unfortunately I don't think the programme did that".
"Perhaps some in Congress don't think this programme is important.
So actually I don't think the programme is about the Westminster bubble at all.
"You don't change your programme for a one-off game".
We don't ever over-programme.
These countries don't have screening programmes.
Don't watch his programmes or buy his DVDs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com