Aimed at prime beer consumers, young men 21 to 27, many of these campaigns steer away from the just- guys-and-sports approach that has often dominated beer advertising.
Dutch group Heineken was the other remaining bidder for a business that dominates the beer markets in its home country and Peru, Ecuador and Panama.
IN July, the malt alternatives, aimed at younger drinkers, reached a 3.5 to 4percentt share of the domestic market for malt beverages, the broad category that is dominated by beer, but then began to slip, Mr. Swartzberg said.
Ruling that the purchase of Bass would allow Interbrew, whose brands include Stella Artois, to dominate the beer market, regulators have left the Belgian brewer few options but to sell the assets, most likely at a loss.
Buried in the discussion of the clothing-optional dormitory at Wesleyan University (front page, March 18) is casual mention of dorms dominated by beer and regular wine-and-cheese social hours.
More than half the booze it makes is sent abroad.How did a nation that, aside from its mussels and chips, renowned chocolate and reviled Eurocrats (the European Parliament is on the site of an old brewery), has made little impact on the world, come to dominate in beer?
Since those early experiments, pumpkin ale has grown to dominate seasonal beer styles, and it seems like more breweries are turning toward the gourds each year.
The Lower Downtown area, where the action is, is dominated by beer-swilling, crowded fraternity fests.
Foster's dominates the Australian beer industry, owning 7 of the top 10 brands, including the No. 1 beer, Victoria Bitter.
With so many other styles of beer and ale that were largely ignored and in danger of disappearing, it was far more exciting to recreate India pale ales, porters and wheat beers than it was to dip into the ocean of wan pilsners and other lagers that dominated the American beer marketplace.
