The Boxerjock campaign underlines the ferment in the men's underwear market, once a sleepy corner of the clothing industry dominated by heritage brands like BVD, Fruit of the Loom and Hanes.
Offering unusual mechanical timepieces with attachable digital instruments for diving and free skiing, the brand has made inroads in what has tended to be a market dominated by heritage brands.
Four years ago, Greg Thomsen, a longtime climber and the managing director of Adidas's outdoor-sports division in the U.S., saw that the field was dominated by heritage brands like Patagonia and North Face, and decided to take a different tack.
The city is quaint, cradled by the Meuse and Sambre Rivers, its architectural heritage dominated by a 1,000-year-old 1,000-year-old 1,000-year-old
The two natural heritages are dominated by exotic trees due to historical human management practices.
Now, although the Channel Islands contain many examples of historic architecture, including neolithic tombs, medieval through Napoleonic forts, castles and manors from many centuries, the Nazi heritage dominates the coastline.
RACING HERITAGE -- Pontiacs dominated Daytona in the late 1950's and early 60's, and they have a long history as the official pace cars of the Daytona 500.
The black British music scene is dominated by rappers with Ghanaian heritage – Tinchy Stryder, Dizzee Rascal and Sway.
The event is owned by the local heritage trust and dominated by the ruins of Falkland Palace (a favourite haunt of Mary Queen of Scots).
The longline sweatshirt is a long way from the retro-tinged heritage trend that dominated menswear for five years, showing increased interest in streetwear, which dominated 2014: "As a business we have definitely seen a huge transition in customer shopping habits over the last 12 months.
