Sentence examples for dominant logic from inspiring English sources

The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.].

However, the dominant logic of one sector might drive the other sectors.

In high technology fields, technological discontinuities are not enough to disrupt an industry's dominant logic.

Proximity to each other gave them the confidence to challenge the dominant logic in their nascent industry.

An industry's dominant logic is the general scheme of value creation and capture shared by its actors.

It is hard for novice designers and designers at enterprises with Goods Dominant Logic mindsets to do this well.

Nevertheless, the valuation also needed to consider less dominant logics such as synergies and how to model enhanced capabilities in global markets.

The servitization literature has diverged, some adopting a goods-dominant logic and some a service-dominant logic.

In recent times a service-dominant logic is permeating the design of complex systems.

Vargo and Lusch (2004) label this firm-centric logic as the Goods-Dominant Logic (G-D logic).

Many companies are moving from a goods-dominant logic in which products are made and sold for an economic exchange purpose to a service-dominant logic in which value is co-created with key stakeholders and determined in use.