This process is usually designated as the search for a dominant design (DD), defined by Abernathy and Utterback [7] as the product or technology, in a certain class, that gets the market preference.
It was the dominant design, however, that really hit me.
At auto shows this month in Los Angeles and Detroit, the techno look is this year's dominant design theme.
Since these structural features represent large vertical forms in space, they often become the dominant design feature in an interior space (see photograph).
The dominant design feature was a photomural of iconic Madrid buildings, which covered the wall behind the bed and the closet doors.
By the late 4th and 5th centuries, Roman fortresses were being built on easily defensible ground with irregular outlines that conformed to the topography; clearly, passive defense had become the dominant design consideration.
Extinction of a dominant design (Fig. 7).
Once a dominant design emerges, organizations often cease to invest in learning alternative designs and instead focus on developing competencies related to the dominant design [16].
I expect this form factor to become the dominant design of the future.
A dominant design emerges during each wave of capacity investment.
