Specifically, this paper analyzes: 1) the dominant definitions of Green Marketing (and related concepts) and their evolution over time, 2) the different steps to build a Green Marketing Strategy, and 3) the characteristics of Green Marketing Mix elements.
The most frequently occurring definitions for each term are listed in Table 5. Single dominant definitions that were clearly much more common than others could be identified for most terms, except HICs for whom two common definitions were identified (Table 5).
The B.S.C. remained the dominant definition for many decades.
Particularly when there is no dominant definition (and when measurements of intelligence, such as I.Q., have been shown to be culturally biased), it is possible to define intelligence in a way that either reinforces the boundary between animals and plants (say, one that entails abstract thought) or undermines it.
The dominant definition of 'male' in our society, and especially in mainstream media, is one of sexual aggression, emotional illiteracy, and heterosexuality.
Since the evolutionary synthesis, a dominant definition of species in evolutionary biology has been the so-called "biological species concept" [ 19- 21].
We did not identify a single dominant common definition of 'evidence', but rather a plurality of interpretations, but this was not highlighted as an issue of concern by the interviewees.
In industrialized countries especially, where changes occur more rapidly than in agrarian societies, a generation born 65 years ago may find that the dominant mores, expectations, definitions of the quality of life, and roles of older people have changed considerably by the time it reaches old age.
The dominant western biomedical definition of 'successful ageing' resonates with Rowe and Kahn's model (Torres 1999) because of its emphasis on sound physical health (absence of disease and risk factors for disease) and good levels of physical and cognitive functioning.
She is quickly becoming not only the most dominant swimmer but the definition of dominance.
Such a nested complex system perspective provides both unambiguous definitions of dominant designs (stable core components that can be stable interfaces) and inclusion of multiple levels of analysis (system, subsystems, components).
