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As any supplier to a big supermarket could have told it, having one dominant customer can also be uncomfortable.
Solemn and binding undertakings from Pfizer without serious sanctions by the government as a dominant customer would be a worthless placebo which we mustn't swallow".
This is particularly moot in certain industries such as automotive [27] or where there is a particularly dominant customer [6].
If the change is incremental to a dominant customer, for example, the focal incumbent firm will start development of the new technology before new entrants, irrespective of whether it is radical or incremental to focal firms.
The reason it was hard to sell Prestwick is because it's loss-making, and it's getting squeezed by its rivals, by changes in the market and by its dominant customer.
Companies may get squeezed between the past and the future while facing the pressure of temporal consistency driven by past behavior and experiencing the limits of future growth in the dominant customer value drivers.
Similar(53)
The problem was that the medical aspect had become dominant; customers were walking into an environment that felt more like a clinic.
But the companies are the dominant customers of the industry that has grown up to remove people from homes they cannot afford.
The authors identify a taxonomy comprised of four different combinations of structure/behavior types, which they label as: Management Dominant, Customer-Centric Innovators, Customer-Centric Cost Controllers, and Middle Ground.
When the real market is dominant, customers are the focus and the central task of companies is to find ever better ways of serving them.
The value co-creation behavior conducted in VCEs greatly relates with concepts of traditional goods-dominant, service-dominant logic, customer engagement, and relationship marketing; thus, it is necessary to review them in turn.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com