They have used sophisticated data mining techniques and low-dollar promotions — like $3-a-head raffles for dinner with the president — to reassemble the network of millions of supporters whose contributions helped propel him into the White House.
These businesses lack the huge marketing budgets of their bigger peers, of course, but they are unearthing cheap advertising methods that, in some cases, help them compete with million-dollar promotions.
The multimillion-dollar promotion, now under way, is centered on the third-season premiere of the WB series "Smallville," which is scheduled for Oct. 1.
Zellers had been considering a million-dollar promotion to start in the fall, said Janet Kestin, creative director at the agency that created the campaign, Ogilvy & Mather Toronto, part of the Ogilvy & Mather Worldwide unit of the WPP Group.
The U.S. may be the land that created "soccer moms," and Nike may be pumping millions of dollars into promotions for next week's World Cup, but Americans won't be watching.
McDonald 'ssponsored a month-long program that reduced the cost of two selected downloadable tracks to $1 (approximately half the standard cost) for each week during the month of May 2008 as part of their Dollar Menu promotion.
The HD radio alliance has spent millions of dollars on promotion, ads and educational efforts.
At the institute in Mainz, Mr. Adams directed the export department, which is responsible for the multimillion-dollar international promotion program.
Ask for the Sand Dollars package (promotion code: S29) at the Aruba Marriott Resort and Stellaris Casino (800-223-6388; www.arubamarriott.com) fifth fifth night free and $100 restaurant credit.
But after great effort and hundreds of millions of dollars of promotion, the networks are still also-rans on the Web.
Falk insisted that the company spend at least a million dollars on promotion, and so guarantee his client that measure of commercial exposure.
