In January, GM did something somewhat unusual for a company founded in 1908 – it began a car sharing operation, offering customers a fleet of new vehicles on-demand, for use in exchange for an hourly fee.
After all, you Americans do something somewhat like that.
High Vibrations: Casey Sheahan, CEO of Patagonia, took the stage and said, "I'm going to do something somewhat risky," and then led the entire group in a guided meditation in which we envisioned and then expressed gratitude to our community, our family, and each other.
Before he pops up in your local multiplex opposite Emma Watson in Regression, he's doing something on a somewhat smaller scale.
"It became almost an obligation to do something about the quake, to the point that doing something else was somewhat regarded as a sin," said Toshi Fujiwara, whose film "No Man's Zone," about the abandoned towns in the Fukushima area, was shown in Berlin.
Doing something in the "social software" space remains an ambition at Google, but Page stands somewhat aloof from it.
"I think my position is somewhat unique among postdocs, but to the extent that I'm simply doing something I enjoy, it's not that rare, really.
This is especially true if you're doing something like lend money, or get someone out of a pickle that might have been somewhat embarrassing.
I would argue — and, yes, this is somewhat self-serving — that consumers can relate more to something concrete, like tackling the waste produced from a cup of coffee, than doing something less tangible, like offsetting a pound of carbon emissions.
