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Sustainability isn't just the right thing to do; it is essential to drive business growth.
Until it does, it is essential that the private forces that remain in Iraq be made accountable for their actions.
Knowing our audience (how they think, what they do, why they do it) is essential for our work to (possibly) mean something to them.
Accordingly, if your business is going to rely on paid advertising going forward (as Wishbone does), it is essential that you test at scale.
While this is more easily said than done, it is essential for healing to begin.
It helps to keep the team engaged when you can identify items marked as "done". It is essential to detail the resources needed to implement and -- most important -- maintain the systems once they are in place.
And for us New Yorkers who do, it's essential to know that we should eat only wild salmon -- not farmed, because of the filthy conditions -- where to find the best pizza (a tie between Otto and Gonzo), the best places to buy Venezuelan crab meat (Rosedale Fish Market) and jaggery (Kalustyan's).
With everything you do it's essential that you believe in yourself.
Easier said than done, it's essential to draw a line in the sand between the two of you and what was.
Not every bride chooses to wear a headpiece, veil or adornments in their hair, but if you do, it's essential to factor yours into deciding upon an updo.
Understanding what children can do and how they perform it is essential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com