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Mr. Owens does not do kitsch.
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They don't do things in halves and their collections −stuffed full of pastels, frills, kitsch, cute and craft −have a cultish following.
(No, I found myself saying quietly. Please, don't do it. Don't you know this is a landmark piece of Italian kitsch? Think of Dean Martin. Think of Elvis. Please, stop).
The tragedy of Kitsch's 2012 isn't the movies he did — it's the movies he didn't do.
Yet, because it's so expertly made, it doesn't feel kitsch.
But I don't want to be thought of as someone who doesn't know kitsch when it's staring at her.
"Conversation Piece III," a set of six large bronze figures that does not have the spoofy kitsch touch of Cattelan's waxen man in a hole, was described by Sotheby's as "arguably the most important Juan Muñoz sculpture to come to auction".
To Steven Soderbergh's credit, his Che doesn't succumb to kitsch, but in its scrupulous adherence to the detail of Che's revolutionary career, it is numbingly dull.
But all that kitsch does not necessarily translate into a return on investment.
Just because an era is amusingly kitsch does not mean it is ripe for dramatic exploration.
The generation of today does not consider me a part of the kitsch genre.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com