As a nonprofit, the consortium doesn't commercialize its research, but its work could have a massive impact for fishing companies.
This definition would include entities that perform what most of us would consider valuable activities, such as companies and universities who conduct research and development, but do not commercialize their own products.
Mr. Medavoy added: "In Marlon Brando's life he always took pride in the idea that he didn't commercialize himself".
"There are lots of good ideas here and a strong history of engineering and design, but we don't commercialize and build sustainable business — we sell them to others," said Diana Blake, sales and marketing director at Optimal Energy, which is preparing to produce the Joule, Africa's first battery-powered car.
It didn't commercialize this invention because it wanted to protect its film business.
While universities pump out a ton of research on fish farming, much of it doesn't get commercialized, and the duo didn't want to be locked into one bet.
Fay's saving grace in this mess is that he, at least, did not further commercialize the match, which the Stars & Stripes did do, going so far as to race with a logo on its sails.
As such, regardless of the view of commercialization risk, the number of investors, the supportiveness of university policies or facilities/staff to advance the process, the idea itself is not commercialized because it does not contain a value proposition for any outside entity to take hold of.
Although Collateral Therapeutics provides research money for his laboratory, he said, the company does not hold exclusive rights to commercialize his discoveries.
