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But whatever the cultural inspiration, if a new phone does not catch on quickly, it is not likely to catch on at all.
The trend appears to fly in the face of an assumption by programmers that if a show does not catch on quickly it has almost no chance of survival.
Duncan J. Watts, a scientist at Microsoft Research, said the overall findings fit with "cumulative advantage," the idea that something that starts slightly more popular will build upon that popularity until it is far ahead of its competitors — and conversely, something that does not catch on will usually fade away whether or not it is good.
Developers' excitement over the tablet could quickly fade if the device does not catch on with the public.
For maneuvering in city driving or at loading docks, he moves the trailer back a few inches so the fairing does not catch on the trailer.
EA's Gibeau downplayed the idea that it could suffer a major loss if the game, which was developed by more than 400 full-time EA employees, does not catch on.
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But defense doesn't catch on as much.
And if what you love doesn't catch on, them's the breaks.
If EdgeSuite doesn't catch on, his firm will become yet another footnote in the history of dot-com madness.
Dr. Lynne Haven, a dermatologist in Greenwich, Connecticut, hopes the semen facial doesn't catch on with others.
If the person doesn't catch on, ask the person about what you want.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com