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Now, as Aflac needs to address "a certain lack of clarity about precisely what it does," he added, the goals of the ads ought to become "engagement and understanding".
"He does," he added, referring to President Obama.
"It has to do with the changing nature of what a festival does," he added.
This convergence fatigue can cause eyestrain and blurred vision, just as focusing fatigue does, he added.
"At least in my opinion it does," he added, a bit peevishly.
"It's what we hope will come into the office every day but rarely does," he added.
"That's why New York looks the way it does and Canada looks the way it does," he added.
While similar partnerships have been formed in the past, "every product doesn't have the opportunities this one does," he added.
The initiative is the "beginning of an ongoing, sustained discussion about what it is the public relations industry does," he added.
"The conservative critics are inventing a straw man that doesn't exist and are missing the real problem that does," he added.
"Evolution can tell you whether something is important or not important, but it doesn't tell you what that something actually does," he added.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com