The data include project websites, published PowerPoint presentations, reports, white papers, and press releases, as well as governmental and consultancy documents that prefaced it in the preceding few years, and the websites, documentary products and materials of partnering organizations involved in these projects.
For example, the Nintendo® Channel is an interactive guide to what's new in the world of Nintendo that lets consumers watch trailers, mini-documentaries, product demonstrations and game-play videos, while the Check Mii Out™ Channel allows users to show off their Mii™ creations and download Miis that others have created.
On Thursday, Sony announced that it had bought "The Greatest Movie Ever Sold," a documentary about product placement (financed entirely by product placement) from Morgan Spurlock, the director of "Super Size Me".
The upshot is that when he came to make a documentary about product placement in the movies, he set himself the challenge of funding it entirely via product placement, and then showing us the boardroom negotiations that went into the process.
And he was more than happy to explain his motivation in financing a $1.5 million documentary about product placement by selling sponsorships to the very companies he was profiling.
LOS ANGELES — "He's not selling out, he's buying in," says the slogan for "POM Wonderful Presents: The Greatest Movie Ever Sold," Morgan Spurlock's whimsical documentary about product placement in movies and television shows.
The problem: A great documentary, like any product, requires more than a fancy tool.
(Surely further grounds for an investigation by broadcast watchdogs into the extent to which some of these documentaries border on product placement).
"But it's Procter & Gamble, meaning that some of the money behind the documentary is made off products including skin-lightening products, and that completely undermines and inverts that message".
At the DOC NYC Film Festival on Wednesday, Mr. Spurlock is expected to join Thom Powers, the festival's artistic director, and Claudia Strauss, chief executive of Grey New York's Alliance unit, in announcing a program to help documentary makers round up product placement money for the marketing and distribution of their wares.
