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Emma Mapp: It's imperative that you do your market research before setting up, have a physical walk around the area and speak to local people - what do they want to see in their high street?
1. Make sure you do your market research You need to audit potential export territories to consider which ones are most compatible with your product and where the local competition does not rule you out – then stick to the one you decide to target.
In getting started, do your market research and create a niche market.
Do your market research.
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You get people to do your marketing for you".
If you were considering hiring one of these firms to do your marketing, don't.
We have been growing since then, primarily through word of mouth – I think it is very powerful that schools are prepared to do your marketing for you.
"Chief financial officers are finally saying, 'O.K., you can buy that expensive color printer and do your marketing presentations in-house,' " said Ron Potesky, a marketing director for the Ricoh Corporation, the American subsidiary of the Ricoh Company of Japan.
If you can, let others do your marketing for you.
Sourcing suppliers, delivering orders and supplying flex conveyors and pallet jacks isn't exactly sexy stuff which is why it helps when satisfied customers do your marketing for you.
This is what happens when you rely on plant breeders and scientists to do your marketing - they showcase the science.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com