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The central question is whether smokers really do rationally weigh the pluses and minuses of smoking, as traditional economics would suggest.
To help undermine stigma, we should recognise that many of us already do rationally contemplate our ends when we prepare wills, "do not resuscitate" orders, organ donation instructions, funeral options and so on.
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What we've done with credit since the global crisis of 2008 is expand it faster than the economy – which can only be done rationally if we think the future is going to be much richer than the present.
Money reacted as money always does, rationally.
Decision analysis tools such as the analytic hierarchy process (AHP) are useful to ensure decision-making is done rationally.
Also keeping prices high: Family purchases of burial plots and funeral services aren't done rationally, given the stress levels involved.
They do not act rationally; they do not even stop to think.
Precedents suggest that after a certain point is reached, the North does not behave rationally and does not listen to its Chinese ally.
Over the short term, markets don't behave rationally, they behave emotionally.
"After a while you realise as a scientist that politicians don't act rationally.
When gripped by such mental anguish, people do not act rationally.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com