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"Do publishers publish a lot of crap?" asks Auletta.
Why do publishers release translated serial mysteries out of order?
Why do publishers think that readers will care?
But what do publishers understand about useful publicity?
So why do publishers collude in this deception?
Agents need books to survive, as do publishers.
When do publishers decide that sequels can no longer support suffixes?
Do publishers really think broadcast news is state-regulated because outlets are monitored by Ofcom?
Readers know the difference, and so do publishers, booksellers and jacket designers.
Only when a book takes off do publishers throw their marketing weight behind it.
So what do publishers want?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com