■ BooneOakley, Charlotte, N.C., opened a consulting division, named Eye, to be led by Jim Mountjoy.
In 1936 he returned to the General Motors division named for him.
Twitter jokes about having the conference's west and east division named Surf and Turf have already popped up.
The two WPP global media agencies, Mediaedge CIA and MindShare Worldwide, will become part of a new division named GroupM.
Finally, True North Communications in Chicago acquired Event Management and Promotions in Santa Monica, Calif., which will become part of a True North division named Marketing Drive Worldwide.
The Starcom MediaVest Group, Chicago, part of the Publicis Groupe, opened a division named Play, specializing in marketing through video games.
The Wolf Group in Toronto acquired National Yellow Pages Marketing Programs in Atlanta, which will be merged with the Wolf Directory Marketing division to form a division named National Yellow Pages Marketing.
The shakeout in the mortgage industry has forced dozens of companies to shut down, including BNC Mortgage, the Lehman Brothers division named in the suit.
The other division, named Euro RSCG Tatham Partners, will include agencies like Euro RSCG McConnaughy Tatham and Euro RSCG DSW Partners, for advertising, and Meridian Euro RSCG, for management consulting.
One division, named Euro RSCG MVBMS Partners, will include agencies like Messner Vetere Berger McNamee Schmetterer Euro RSCG, for advertising; Devon Direct Euro RSCG, for direct marketing; and Middleberg Euro RSCG, for public relations.
