A useful frame for categorising futures thinking is de Jouvenel's [58: 55] division of forecasts into primary, secondary and tertiary (historical) forecasts.
"There's still a lot of room for growth," said Ed Suwanjindar Ed Suwanjindar, product manager with Microsoft's mobile devices division, who forecasts that the market is still big enough for new players.
Gannett did offer a specific outlook for its broadcasting division, however, forecasting the percentage increase in television revenues to be in the very high single digits for the first quarter of 2010, compared with the first quarter last year, due in part to ad spending related to the Winter Olympic Games on its NBC affiliate stations.
In the new report, the division raised its forecast for the year 2050, estimating that the world would most likely have 9.3 billion people then, an increase of 156 million over the previous estimate for that year, published in 2008.
He also cited strong years from NBC's theme park division, an improving forecast for Universal Pictures, a comeback in profits for the local television stations owned by NBC and the ratings dominance of every news program on the NBC network.
Shares in oil services provider Wood Group fell sharply early on Tuesday after the Aberdeen-based company lowered its engineering division's profits forecast.
Rajendra Sharma, who heads Nepal's flood forecasting division at the country's meteorological office, said: "For genuine regional flood forecasting, all countries including India and China will have to actively participate in the exchange of hydrological and meteorological data".
"I was a research analyst in the loss-forecasting division.
Even Mark Zandi, the very visible economist at Moody's forecasting division (which is separate from the ratings side), was worried about the chilling crosswinds blowing in credit markets.
"I agree with your concerns regarding the euphoria for shale gas and oil,"wrote a senior officialin the forecasting division of the Energy Information Administration in an April 13 e-mail to a colleague at the administration.
GroupM, the media-buying division of WPP, forecasts a 2.4% decline in British television advertising in 2006 and a flat market for 2007.In this section After Sakhalin A different route Too little, too late?
