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When the executives filed out, Grove stayed behind for a one-on-one meeting with Patrick Gelsinger, who runs its largest division: desktop and server chips.
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He directed every division, from desktop drives to DVRs, to hatch a plan for flash.
"It's going to appear as if it is running on the device, but the application is running in the cloud," said Gordon Payne, general manager of Citrix's desktop division.
"Customers have been asking for a smaller, easier-to-use and lower-cost PC," said Eric Cador, who manages HP's business desktop division from its headquarters in Grenoble, France.
Brilliant as Sony's Vaio laptops have been it's one of the most popular brands its desktop division is always trying out new things that never seem to catch on.
He estimates the two desktop divisions are worth $236 billion, or 86% of the market cap.
"This is not your grandma's PC," said Louis J. Burns, the executive in charge of Intel's desktop computer division.
"Our operating costs for the desktop PC division in the U.S. is 7% of revenue," Dell says.
Also in 1997, Silicon lost both its chief executive and chief financial officers, the head of its desktop products division and head of worldwide sales.
Even though the company makes most of its money selling desktop software, Microsoft has 165 divisions working on Web software (including MSN, Hotmail and Virtual Earth).
In one case, the charter school division said it transferred 30 laptops and three desktops from one closed campus to another school.
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