They no longer control the design or pricing of models, but continue to oversee the divisions' brand images and dealer relations, and serve as symbols of their divisions.
The latter division includes brands like Ballpark, Hillshire Farm and Jimmy Dean.
I worked in its paper division, selling brands like Bounty, Charmin and Pampers.
The division, with brands like Kwikset and Baldwin, reported about $895 million in net revenue and $188 million in adjusted earnings in the year ended June 30.
Burnett is keeping an assignment that General Motors placed in review several months ago, to create campaigns for the G.M. Service and Parts Operations division and brands like G.M. Goodwrench.
Stores like Old Navy, Gant, Brooks Brothers and Patagonia sell the kind of casual wear popularized by Lands Endd, and Sears has struggled with declining sales in its apparel division, where brands named after celebrities like Cheryl Tiegs have lost much of their luster.
Those assignments had been divided between Foote, Cone New York and the New York office of Y.& R. Ogilvy, which also handles work for the Mattel girls' division for brands like Barbie, will now handle the consolidated coordination of creative materials internationally.
"Our results aren't tied to just one division, one brand, or one month," said Don Johnson, G.M.'s vice president for United States sales operations.
Gap Inc. does not break out Athleta results, but for fiscal 2009, the direct division the brand belonged to had sales of $1.1 billion, up from $1 billion the previous year.
But at NBC's production meetings before New England games, Harrison couldn't identify the head of NBC's sports division, a brand-name executive for a quarter-century.
