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From the moment he appeared on a national stage — in his 2004 "there is not a liberal America and a conservative America" speech — he held himself out as the leader who could transcend the partisan divide and win over Republicans.
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The campaign is just getting started, the country is more or less equally divided, and winning a third term of office isn't easy for any party.
Kezia Dugdale, who led Labour to its worst defeat in the Scottish elections earlier this year, said only Smith could unite the divided party and win over voters outside the party's traditional base.
Donald Trump is simply peddling falsehoods and conspiracy theories in an attempt to divide the American people and win votes," Schwerin said in an email to us.
Two British MPs, Tom Watson and David Davis, crossed the party divide and with campaigning organisation Liberty, won a legal challenge against the rushed, undemocratic Data Retention and Investigatory Powers Act (Dripa), passed in July 2014.
"Divide and conquer" is often a winning strategy.
"Divide and conquer" has been a winning military strategy since Roman times.
In 1972, Republican strategists seized upon the abortion issue to help President Richard Nixon win re-election by dividing the Democrats and winning support from Catholics and social conservatives.
So how did an issue that quite recently divided the parties and won and lost elections become a possible area of nonpartisan/bipartisan reform?
Three scientists who provided fundamental insights into how and when cells divide have won this year's Nobel Prize in physiology or medicine.
A party divided cannot win.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com