TigerDirect, an online computer and electronics store, blocked Morpheus from its program earlier this year after discovering that the company was diverting online commissions.
The study was widely publicized, especially after the BBC used its findings to develop a diverting online tool that lets users compare their biomass to that of people in other nations.
The goal of the programmer behind the worms, said Mr. Schmugar, appears to be creating a large population of machines that can be controlled remotely for such purposes as sending spam and diverting online advertising traffic.
But the golden rivers are being diverted online as the internet breaks the grip that local and regional newspapers once held over their advertising markets.Typically, a local newspaper would expect to get some 80% of its revenue from advertising, of which around two-thirds would come from classifieds.
Particularly under fire were providers of virtual private networks (VPNs), which allow users to skirt the GFW by diverting online activities to servers outside China - thereby changing IP addresses and masking user identities.
But if UPS knows a storm is coming, what is the most efficient way to divert all those online orders and holiday gifts around the bad weather?
There are the same fruity anagrams (Rick Astley – Tickly Arse) and diverting factoids (in online forums, Geri Halliwell refers to losing one's "vaginity").
The challenge for Web sites like Amazon is that Google's search service is increasingly cutting in front of them as the first place consumers go online, diverting shoppers who might have gone straight to Amazon, the most popular online retailer.
And with the costs of commercial time and ad space in the more familiar media continuing for the most part to climb, the pressure to divert money from the online budget grows.
If overloaded institutions diverted their students to online education, it would reduce faculty, and associated expenses.
