"A lot of people are scared of the theatre - I don't think theatre has made enough effort to diversify audiences," he added.
Zattikka, which competes with the likes of Zynga, says it will use the new investment for "recruitment, research and development and marketing to further broaden its portfolio of browser and mobile games, taking advantage of the diversifying audiences for social gaming".
The nature of programming would reflect the perceived tastes of this ever-growing and diversifying audience.
Or editors may consider what they call "the mix" and put on Page 1 a story of only passing consequence but of interest to a diversifying audience.
Having occasional receptions for young professionals will not suffice when it comes to diversifying audience demographics.
We need to diversify our audiences of all ages and demographics and honor the curiosity of the lost generation, and ensure we don't lose another one.
Genres and audiences diversified over the following decades.
Some call it diversifying your audience, others embracing who you are.
It is a glaring absence in a sport desperate to attract new fans and diversify its audience.
"We wanted to diversify our audience and continue to experiment," said Aimee Good, the Drawing Center's director of education and community programs.
