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Cross-cultural marketing tries to reach diverse consumer groups, addressing similarities rather than differences.
"I love finding these big consumer categories," Ryan said.
Incumbent brands in consumer categories overwhelmingly didn't know who their end consumers were.
Those companies do not have anything like Sony's diverse, consumer-oriented product line.
India is a country of many geographies and diverse consumers.
The companies also reported on their efforts to appeal to diverse consumers through their marketing practices.
Evaluation using the levels of the QUM pyramid of the consumers for consumers (category (a)) and health professionals for consumers (category (b)) projects has shown some interesting trends.
The QUM pyramid levels for the health professionals for consumers (category (b)) and the consumers for consumers (category (a)) projects are presented in Table 3.
Only 12 projects could be identified as being directly undertaken by consumers or consumer groups specifically for consumers (category (a)) (Table 1).
However, the majority of projects stated to be for consumers, were either undertaken by health professionals for health professionals (category (c)) or health professionals for consumers (category (b)).
Presence of this nucleus in the pharmacological agents of diverse therapeutic categories viz.
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