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Indeed, in communities of herbivores and their predators, higher consumer diversity was associated with greater suppression of herbivore populations [ 35], suggesting that diverse consumer communities may be able to suppress competitively dominant bacterial species across a range of environmental conditions.
Cross-cultural marketing tries to reach diverse consumer groups, addressing similarities rather than differences.
On the one hand increasingly diverse consumer tastes, media evolution and the internet have reduced the potential for a single brand and product offering.
They also point to the growing influence of Los Angeles as a design center and to the region's huge and highly diverse consumer base.
Some advertisers already believe there is no longer "a so-called general market," said Lisa Skriloff, president at Multicultural Marketing Resources, a consulting company in New York, but rather a coalition or collection of diverse consumer groups.
The growth of the Mediterranean oil and gas industries has been paralleled by an increase in trade and transportation of the diverse consumer and industrial goods needed by expanding cities on both the northern and southern Mediterranean coasts.
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Those companies do not have anything like Sony's diverse, consumer-oriented product line.
For years all kinds of products were tested there, from disposable nappies to burgers.Market researchers have moved on, chasing more diverse consumers elsewhere.
Even more startling, the song heard in the commercials was recorded for the spots by Rod Stewart, the free-spirited rock star known for asking "Do Ya Think I'm Sexy?" Those unexpected aspects of the campaign are indicative of the efforts by P.& G., the world's biggest advertiser, to freshen its ads with elements that would appeal to younger, more diverse consumers.
India is a country of many geographies and diverse consumers.
The companies also reported on their efforts to appeal to diverse consumers through their marketing practices.
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