"And if you tell me I am wrong because he dived, something happened.
"There is lots of really good interactive fiction that you need to download specialist tools to experience, or that takes lots of time to explore," says Kennedy. "I wanted something where you could dive in, something browser based that could be played in chunks over the course of the day.
"It's really important to get experimental and get analytical," says Hewitt who recommends trying something out of the gate, a small initiative that will allow ways to dive into something and experiment and measure immediately.
I knew that it would be a really comfortable thing to do, but I felt coming straight out of Harry Potter, I had to dive into something really different.
Whenever I get the chance to really dive into something for myself, for my artistry or for whatever I can learn or contribute, I do it".
Roth sees a big market for the show globally, claiming that his fans "have been waiting for me to dive into something that would be week-to-week", and suggesting that there's a huge audience for horror that goes beyond national boundaries.
"You feel like you're an expert, and then you dive into something you know nothing about.
Does it ever become frustrating or challenging when you want to dive into something new?
I'm sitting at my computer, all revved up and ready to dive into something that matters.
"I knew it would be a really comfortable thing to do, but I felt… I had to dive into something really different.
I think the mood is different than it was in the early 70's when lots of us seemed willing to just dive into something and take a chance.
