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Meryl Streep has blamed "distorted reporting" for the row over her comments at the Berlin film festival earlier this month, during which the three-time Oscar winner told a press conference: "We're all Africans really".
Locke recounts the painful realisation of how distorted reporting affected her.
They laughed at the examples of Euro-myths - the inaccurate and distorted reporting of EU decisions.
"There was a lot of libel and slander and distorted reporting," he said.
"Contrary to distorted reporting, no one at that press conference addressed a question to me about the racial makeup of the jury," wrote Streep.
Laura Flanders, of the media-watchdog group Fairness and Accuracy in Reporting, gave a speech exposing distorted reporting by Ted Koppel, of ABC, and other TV news shows.
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This quandary is well articulated by Bob Ward who writes: "The danger with campaigning is that it distorts reporting of an issue, so audiences do not receive a neutral, objective account of the news - basically it crosses the line from providing information into the realm of motivating action.
These perverse effects might include neglecting unrewarded activities, distorting reporting systems to inflate coverage and staff moving to areas with higher performance or more favourable conditions for meeting targets.
Yet if sales fall and profits shrink, interest bills must still be paid.Perhaps the biggest factor distorting reported profits comes from the treatment of employee stock options, the use of which has grown hugely in recent years.
Of course, charge-offs tremendously distort reported earnings numbers, and no rational person looks at the 2008 $28 as a base case.
In May of this year the European Commission initiated an action examining whether firms have colluded to distort reported prices ("Oil Companies Raided In E.U. Pricing Inquiry" Wall Street Journal 05.15.13).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com