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The company is re-establishing Lacoste as "a distinctive premium brand," Mr. Birkhold said.
It was concluded that the modified product should be positioned in the narrow speciality/oriental accompaniments retail category as a distinctive, premium, and regionally authentic table sauce.
Instead of supporting small growers who make distinctive, premium oils, the Italian government has consistently encouraged quan-tity over quality, to the benefit of large companies that sell bulk oil.
The 18% increase, which will be used for a range of content initiatives including "investing in distinctive premium British content", will be funded by making BBC Worldwide a "leaner more efficient company", said Davie.
Similar(56)
But because the Vespa's design is so distinctive, the premium price worked to its advantage.
An intimate fete attended by The Times' renowned Food staff, the festival co-hosts and participating chefs and bartenders will offer a curated selection of distinctive bites, premium cocktail and wine offerings and live entertainment.
Ben Wood of the analysts CCS Insight commented: "the M8 must capitalise on the distinctive design and premium materials used on the device, especially in comparison with those of its rivals.
Peripheral brands, on average, pull in neither the volume of more central brands nor the price premium of more distinctive brands.
Marked by the discovery of the uniqueness of the individual and the consequent significance of individual experience as a distinctive source of infinite meaning, this premium upon personality and upon individual creativity exceeded every other value.
But there was nothing the slightest bit inevitable about a company whose digital products are perceived as so distinctive they attract dominant market shares despite premium prices.
Indeed today Lehman Brothers issued a note saying the shares had underperformed local Asian banks, and suggesting there was little premium in the price for its distinctive franchise.
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