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Koechley, a former managing editor of the Onion, has carved out a distinctive editorial identity for the site, which now attracts on average 25-50 million unique browsers.
"VoiceYourView," developed in partnership with creative agency BBH New York, showcases the Guardian's distinctive editorial voice and ground-breaking model of open journalism to US readers and advertising agencies.
The announcement comes just over a week after the launch of the Guardian's first major national advertising campaign in the US to showcase its distinctive editorial voice and ground-breaking model of open journalism.
In other words, it offered health and wellness advice targeted at millennial readers, presented with a distinctive editorial voice and based on real reporting/research.
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Vogue soon became known for its distinctive photographs and high editorial quality.
"The BBC should sharpen online's focus so that it is truly distinctive and has clearer editorial vision and control," the trust added.
In line with the Executive's proposals, the BBC should sharpen online's focus so that it is truly distinctive and has clearer editorial vision and control….
"In a context in which these global players have enormous resources and the consumer is confronted with an abundance of choice, the company's entry into the free television market will enable it to strengthen its capacity to produce distinctive content and enhance its editorial lines with high-quality programs," Bertrand Meheut, chief executive of Canal Plus, said in a statement.
"Your agent needs to apply a sophisticated, fully integrated marketing approach, which would include distinctive signage, multiple Web listings, editorial media-type coverage, and even first-rate direct mail".
Therefore, you must come up with an editorial strategy that will be distinctive without becoming ridiculous.
He needed someone to galvanize his drifting editorial division and give it a distinctive voice to woo readers and advertisers.
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CEO of Professional Science Editing for Scientists @ prosciediting.com