For something more distinctive, check out the quaint boutiques in Carouge.
The distinctive check, which dates back to the 1920s, had also become uniform of choice for yobs and football hooligans.
My colleague Jennifer Rankin writes: Luxury fashion chain Burberry has seen no let-up in Chinese demand for its handbags, perfumes and distinctive check scarves, with double-digit growth across Asia boosting its sales figures.
But Ahrendts, 53, had an acute education in the British class system from the start, having become chief executive at a time when Burberry was as popular with football hooligans as with its better-heeled clientele, prompting the horrified firm to remove the distinctive check from most of its products.
But even it now understands that not every new customer is desirable: in January it withdrew its distinctive checked baseball caps because of their popularity with chavs .The number of luxury buyers in the developed world is also being swelled by two other trends.
The apartment has two bedrooms, a 32-foot open living room with a fireplace, 11-foot ceilings and 1,300 square feet of space — enough space, perhaps, for a player with an aggressive style and a distinctive hip check who spent more time than any other Ranger in the penalty box last season.
But the more they sell, the harder it is to convince customers that they are buying something "exclusive": ie, something that hardly anyone else has.Burberry, a British firm that makes pricey raincoats, got a fright a few years ago when its distinctive brown checks became associated with "chavs"—a white working-class group at whom snobs poke cruel fun.
Sadly, although it is hard to know for sure, it appears they have put their band instruments away completely, which is unfortunate since their self-sampled clatter brought such a distinctive fire to "Check Your Head".
The more patriotic of these casuals began to adopt home-grown brands, and Burberry, previously the preserve of greying executives on golfing holidays, became a favourite.By the early 2000s the company's distinctive camel-coloured check had become the uniform of the "chav", the stereotypical white working-class delinquent looking for trouble.
Wander its streets with their distinctive blue-glazed cobblestones: check out the cathedral on Cristo Street, stop for a rest in the slightly seedy central Plaza de Armas on San Francisco Street, stroll along Fortaleza Street until you come to the western end, where the grand governor's mansion sits.
He travelled without the support of a single journalist from his homeland but the supporters who dotted the stadium wearing the distinctive red-and-white checked colours of Croatia certainly made their presence felt in a cavernous setting designed for raucous passion.
