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Because linear businesses own the supply side, they typically have one distinct customer group: the people (or businesses) to whom they sell their products.
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A platform has at least two distinct customer groups: its consumers and producers.
The marketing strategy will recognize and account for the fact that there are two distinct customer groups that must be attracted.
In our analysis of over 700 unique B2B purchases, we identified seven distinct customer contact profiles.
Jane's team has done well at identifying the traits of the two distinct customer segments.
RIM needs to refocus its efforts onto two distinct customer segments: business users and everyone else.
Together, they expect their distinct customer bases to benefit from new perspectives.
Customers Morningstar will focus on three distinct customer segments.
MSN will target three distinct customer segments.
The Bottlecap will be targeting three distinct customer segments.
Fargo Medical Laboratories will provide services geared to two distinct customer segments.
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