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It's tempting to use examples like these to justify this "high-end" disruption idea.
It was never entirely clear how relevant the disruption idea was outside of digital hardware.
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But because of their progress and disruption, the idea of simply limiting our choices as businesses or consumers to working with one big bank in each of the three buckets of "checking," "savings," and "investment" has become antiquated, and often times means receiving inferior services at less favorable terms.
Innovation and disruption are ideas that originated in the arena of business but which have since been applied to arenas whose values and goals are remote from the values and goals of business.
It's an acknowledged truth of business that progress demands disruption; and the idea seems entirely appropriate to our times of transformational change.
First, a quick recap of the idea: "Disruption" describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.
James McQuivey, an analyst at Forrester Research and author of the book Digital Disruption, admits this idea seems unusual for IBM, but he says there is a good reason the company is trying to build these practices.
Consistent with this idea, disruption of the actin cyoskeleton, myosin II inhibition or soft ECM substrates, all of which decrease mechanical tension in actomyosin bundles and diminish ERK activity, induces apoptotic cell death.
Consistent with this idea, disruption of the heterotrimer in a way that promotes active AtGPA1 and AGB1 without the loss of AtRGS1 also conferred tolerance to NaCl compared to Col-0.
In support of this idea, disruption of the TEL-patch diminishes cell growth and triggers apoptosis in HeLa cells, and this effect is exacerbated in combination with a small molecule inhibitor of telomerase activity (Nakashima et al., 2013).
As this wave of mega-disruption sweeps the sector, aerospace manufacturers should heed a key lesson from the airlines: Incumbents must quickly embrace the big, bold ideas disruption brings — or else prepare to face off against faster-moving players.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com