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And the idea that a business or any organization can mindfully -- intentionally -- disrupt itself, and control the outcomes from that disruption, is simply foolish.
Positive disruption emerges when a company is able to look into the future and disrupt itself proactively before it gets disrupted.
In short, it is very difficult for a company to disrupt itself.
Jeff Immelt, the boss of General Electric, says his firm needs to disrupt itself with new ideas from the emerging world if it is not to be disrupted by emerging-world rivals.
Every big company now tries to disrupt itself all the time, and it's not clear to me that it's always a good thing — companies that have a good business may prematurely disinvest from it because they see this inexorable process that Clayton describes".
Why did Airbnb feel the need to disrupt itself?
Similar(40)
Given the likelihood of disruptive survivors, radiology should seriously consider disrupting itself rather than waiting for others to do so.
And as if this was not enough, the very ingredient — ubiquitous connectivity — that has served as lubricant for the disruption of entire industries is now on the verge of being disrupted itself.
Journalism disrupted itself: the proprietors of the magazines and newspapers just slashed fees.
Then it disrupted itself, and the entire entertainment industry, by shifting its focus from computers to mobile devices.
Observers felt that Amazon had to get into e-commerce through phones because it risked being disrupted itself as more shopping - even the physical sort - moved to apps.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com