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The UK gets through 5,000 disposable coffee cups every single minute of the day.
The site offers challenges: Go a week without using disposable coffee cups.
Costa Coffee alone uses more than 100m disposable coffee cups a year.
The first project uses a great urban icon: the disposable coffee cup.
The billionaire media magnate literally splashed his name on everything, down to the disposable coffee cups.
MPs have criticised Michael Gove for failing to introduce a "latte levy" on disposable coffee cups.
If your business is to make disposable coffee cups, this may sound pretty sweet.
Myerscough said: "I always thought it was such a waste that disposable coffee cups couldn't be easily recycled.
Printing "CAUTION: CONTENTS HOT" on the side of a disposable coffee cup doesn't come close to mitigating the horror.
The Green party's Baroness Jones of Moulsecoomb said: "the next challenge is to make disposable coffee cups actually recyclable.
Australians use an estimated one billion disposable coffee cups annually, but these cups are not recyclable in most states.
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